HOW WE WORK
LUCABERTISTUDIO focuses on new trends, it is based on different fashion areas and it offers man, woman and baby collection following different demands and necessities of the customers. The design department works on collections that reply to the main requirements, from fashion to formal, from casual to jeanswear up to the streetswear. LucaBertiStudio is involved in the creation of bags, shoes, trinkets and jewellery. it also develops seasonal proposals for treatments and washings of denim; the advices regarding these two aspects can be extended also to the specialized laundries.
LUCABERTISTUDIO is also a reference point for different services of the retail world:
Shop moreover if supported by interior designers, furniture company and of course seasoned professionals of the branch, it can study dealers layout
- study design and layout of the store;
- design shop and shop;
- complete project delivery and implementation.
Marketing In cooperation with our communication department and supported by graphics, photographers, directors, stylist ad P.R., LUCABERTISTUDIO creates and follows out the realisation of avertising supports as for example:
- marketing strategy and communication
- window display,
- advertisements in trade magazines,
- video e spot,
hrough their knowledge and support of international professionals we can provide:
- distribution strategy;
- proper positioning the brand in showrooms and agents suitable for this purpose;
- contacts with buyers and dept. store.
Luca Berti, boat more than 20 years of experience and cooperatio with the best jeanswear and sprtswear companies in Europe. This make them leader in this area and probably they can also be placed among the first four style offices of the sector.
The design consulting regarding the development of a denim collection is composed of:
- Study of garment customizing especially focused on labels, hangtags, buttons, rivets and accessories;
- Realisation of semi-technical sheet with the study and the design of different fittings;
- Artwork development;
- Denim fabric research;
- Study of washing and treatments.
Martelli, the most important laundry in italy, has used the study for the development of their new treatments concerning all the different kind of garments. This involvement has transformed the company located in bologna from a simple dyeing into a reference point for denim washing for the most important brands of the sector.
LLUCA BERTI boasts an in-depth knowledge of Chinese large-scale industrial productions, achieved by actively participating in and improving the product quality and image, thanks to his direct involvement in the manufacturing process. This fostered the rise of an in-house culture for a product meant for the most demanding Western countries. This involvement, apparently distant from the style world, was crucial for bringing big industries back to the concept of “total quality”, a complete guarantee for the final client on the product presentation and image, within its sales outlets.
Based on the indications displayed on the production semi-technical specifications, created by the designer in charge of the project, the studio – through its own services or by using those within the company – develops the paper pattern. The studio works along these structures up to achieving the desired result, which will then be mass-produced.